More than just a trademark- A reflection of your Company Selecting a trademark is often difficult. Your trademark needs to convey the appropriate image for your company and what you are selling. It should have a positive connotation that makes consumers feel good. It must not have any undiagnosed negative connotations, such as an unfavorable meaning in a foreign language understood by the target consumers. Ideally it should not be descriptive of your company or your products or services. Finally, it needs to be available – that is, not confusingly similar to another party’s trademark for related goods or services. So, in a nutshell, you need to put some serious thought and time into the selection of your trademark. Suppose you are in the business of selling snack foods, your target consumer demographic is young urban dwellers, and your new...
Read MoreHow they are handled and what happens if you don’t fight for your trademark? Nobody wants to get involved in litigation. It is expensive, stressful, time consuming and the outcome is always uncertain. Nonetheless, litigation is one of the risks that comes with trademark use. If you use a trademark that is confusingly similar to another party’s prior existing trademark, they might sue you for trademark infringement. Additionally, if another party adopts and begins using a trademark that is confusingly similar to your trademark, you may be forced to litigate against them in order to safeguard your rights. A trademark is a form of property, and like any other form of property there are costs involved in the upkeep of the property. For trademarks, these costs include monitoring and enforcement. Monitoring is the ongoing surveillance of the market and trademark...
Read MoreTrademark Legal GuidanceFlat Fee Trademark LawyerWith No Surprise Expenses We offer our most popular trademark search and trademark application services on an affordable flat fee basis so you can plan your budget with confidence. Learn About Our Flat Fee Services Call (914) 723-0394 Flat Fee Trademark Application A well-drafted application can save you money by lessening the necessity for responses to USPTO inquiries and help to avoid the kind of mistakes that can even result in the need to file a completely new application. Learn More About Our Flat Fee Trademark Application Service Flat Fee Trademark Search Our premium comprehensive trademark search is always available for a flat fee. This search is far-reaching, and includes USPTO registered and applied for marks, common law marks including online uses, company names and trade names, domain names, and state trademark registrations. Before you...
Read MoreKnow the DifferenceTrademark Attorney vs. Trademark Agent You will receive full service legal advice, not just an agent that takes your information, takes your money, fills out a government form and files your trademark application. Don't Settle For A Trademark Agent – Get The Expertise You Deserve Call (914) 723-0394 Ask Yourself What are you looking for? Legal advice to get you headed down the right path, or just a “service” that takes your information, takes your money, fills out a government form and files your trademark application? Caution Avoid This Common Costly Mistake For many smaller and medium-sized businesses, the thought of hiring a trademark attorney might at first seem expensive. You might even consider hiring a trademark “agent” in lieu of working with a trademark attorney. Don’t do it! Non-Attorneys Are Not Allowed To Give You Legal Advice...
Read MoreA word about Trademark Registration that bears repeating... No one can guarantee your trademark will be registered. Only the USPTO can register trademarks. When You Hear "Simple Trademark Registration" Beware. We are a law firm. We practice before the United States Patent and Trademark Office, and will work assiduously to persuade the USPTO to register your trademark. We will conduct the comprehensive search, evaluate the results and advise you with a written attorney opinion letter, including consultation over the telephone if you need it, then draft your TM application calling on our many years of experience practicing trademark law, and follow up with the USPTO regarding any questions that arise during the examination of the application. It is important to remember that Thomas M. Wilentz, Attorney at Law, PLLC does not register trademarks. Only the United States Patent and Trademark...
Read MoreDeveloped A New App & Need To Get It Trademarked? Each app is like a business. And businesses need trademarks. As an app developer you need to safeguard the rights in your application's name. Like any new trademark, it needs to be cleared prior to use. Take the right steps to protect your new app’s name. Clear it with a comprehensive trademark search; and (depending on the search results) Apply for federal registration with the USPTO When It Comes To Selecting A Trademark For Your New App, Remember The Following... Naming Your App Make sure with the countless apps out there that you come up with a unique name for your brand. This means coming up with a name that is not similar to anything currently on the market. And the name should not be descriptive of the app. For...
Read MoreBenefit #1 Get advice about your specific situation to help you avoid costly mistakes We can help you avoid costly mistakes in the selection and use of your trademark or service mark. It’s our job to advise you of the risks associated with trademark use, and through review and evaluation of appropriate trademark searches, assist you to adopt a mark that will not be subject to competing claims. Benefit #2 Save your time and your money The basic reason is that it makes good business sense, because in the long run, hiring a good trademark attorney will most likely save you money. Benefit #3 Receive your advice and attorney consultation before you introduce your new product or service Ideally, you should engage the services of an experienced trademark attorney whenever your company is considering launching a new product or service....
Read MoreNew York Trademark Lawyer Takes Care Of Your Trademarks 18 Years Of Trademark Law Knowledge You Can Rely On Thomas M. Wilentz, New York Trademark Attorney Our Mission Has Never Changed and it can be boiled down to this… Help People Register Their Trademarks With The USPTO (which really means we want to help you focus on your business while we focus on the legal aspects of trademark law) Our Trademark Clients Receive Free Initial Consultation and review of office action Wilentz’s personal attention to your matters Firm ideology of commitment that requires “going the extra mile” Firm policy to return client phone calls and respond to emails immediately whenever possible Cost-effective flat fees available Thomas M. Wilentz, PLLC New York Trademark Attorney "The leading rule for the lawyer, as for the man of every calling, is diligence." -Abraham Lincoln...
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