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famous fanciful and arbitrary trademarks

FAMOUS, Fanciful & Arbitrary Trademarks

By DIY Trademark
Famous trademarks enjoy a broad scope of legal protection because they are more likely to be associated and remembered in the public's mind, also known as brand awareness. Start-ups and entrepreneurs do not have same level of legal protection as giants with famous brands. But it’s not all smooth sailing for those famous brands either. World-famous brands like Nike, for example, are constantly engaged in legal efforts to protect their...
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