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Necessity is the Mother of Invention

By Trademark & Registration Services
Entrepreneurs see a need in society and develop a solution to fulfil that need. The rewards can be great, both to the society and the entrepreneur. But in order for those rewards to be realized the people who can benefit from the entrepreneur’s innovation need to be made aware of it. Once they are aware of it, they need to know how to access it, whether it is a product or a service. Before they can access it, they need to remember it, especially what it is called. This is one of the most important functions of a trademark: as a way for the consumers of your product or service to store the information they will need to purchase your offering and to continue to repeatedly purchase your offerings in the future. Your trademark (also referred to below as TM)...
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