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International TM Considerations: Civil versus Common Law Jurisdictions

By International Trademarks
So, you have a new trademark and you've just applied to register it in the United States. But the USA is just the beginning.  You have a big vision.  You plan to take your brand global.  The question arises: in which countries is it most urgent for you to apply for trademark registration? First Factor: Which are Your Most Important Global Markets? You can't begin to decide in which countries to apply for registration of your mark  until you know which countries you want to provide your goods or services in.  But once you have that figured out, it's time to strategize. In which countries is registration most important? The answer depends, at least in part, on the legal system of each country. Trademark rights in the USA are determined by common law, which is derived originally from England.  Under...
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