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trademark law suit new york Archives - NY TRADEMARKS LAWYER | THOMAS M. WILENTZ | TRADEMARK LAW NY

Trademarks and your Company’s Image

By Hiring A Trademark Attorney
More than just a trademark- A reflection of your Company Selecting a trademark is often difficult. Your trademark needs to convey the appropriate image for your company and what you are selling.  It should have a positive connotation that makes consumers feel good. It must not have any undiagnosed negative connotations, such as an unfavorable meaning in a foreign language understood by the target consumers. Ideally it should not be descriptive of your company or your products or services. Finally, it needs to be available – that is, not confusingly similar to another party’s trademark for related goods or services. So, in a nutshell, you need to put some serious thought and time into the selection of your trademark. Suppose you are in the business of selling snack foods, your target consumer demographic is young urban dwellers, and your new...
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Trademark Lawsuits:

By Hiring A Trademark Attorney
How they are handled and what happens if you don’t fight for your trademark? Nobody wants to get involved in litigation. It is expensive, stressful, time consuming and the outcome is always uncertain. Nonetheless, litigation is one of the risks that comes with trademark use. If you use a trademark that is confusingly similar to another party’s prior existing trademark, they might sue you for trademark infringement. Additionally, if another party adopts and begins using a trademark that is confusingly similar to your trademark, you may be forced to litigate against them in order to safeguard your rights. A trademark is a form of property, and like any other form of property there are costs involved in the upkeep of the property. For trademarks, these costs include monitoring and enforcement. Monitoring is the ongoing surveillance of the market and trademark...
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