New York Trademark Attorney - Thomas Wilentz

New York Trademark Lawyer | Thomas M. Wilentz, Esq.

By Trademark Law
The only thing better than our prices is our service. Trademark Search & Registration Application Services Call now to get started on your trademark application or comprehensive trademark search. Trademark Application Services Comprehensive TM Search Call (914) 723-0394 Flat Fees To Fit Your Budget Flat Rate TM Search & Application Services Begin Your TM Search & Registration Application Call (914) 723-0394 You have worked very hard to create your business....
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April 29, 2026

FAQ Series #4: The Ins and Outs of Trademark Applications

By Trademark Law
Welcome back to our casual trademark FAQ series. This is installment number four “The ins and outs of trademark applications.” In our last installment, we discussed trademark clearance and how it's critical to do a good trademark search before you start to use or apply to register any new trademark. For this installment we're going to assume that you've done your due diligence, you've had a comprehensive trademark search conducted,...
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January 19, 2023

Its All About Priority

By Trademark Law
Trademark Priority You may have heard the phrase “it’s the economy, stupid,” coined by Bill Clinton’s strategist James Carville as a maxim for campaign staffers to keep in mind so they would stay focused on the issue that matters most to voters. When it comes to property law, and that includes intellectual property such as trademarks, you could use this same maxim, except replace the word “economy” with “priority.” In...
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April 22, 2026

International Expansion and Your Trademark

By Trademark Law
If you know early on that you intend to expand into foreign markets, it is wise to try to secure your rights in those markets as early as possible. One way to do this is to file an application for International Registration under the Madrid Protocol, an international trademark registration regime administered by the World Intellectual Property Organization.  Again, to be prudent, you would want to conduct trademark searches in...
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April 22, 2026

FAMOUS, Fanciful & Arbitrary Trademarks

By Trademark Law
Famous trademarks enjoy a broad scope of legal protection because they are more likely to be associated and remembered in the public's mind, also known as brand awareness. Start-ups and entrepreneurs do not have same level of legal protection as giants with famous brands. But it’s not all smooth sailing for those famous brands either. World-famous brands like Nike, for example, are constantly engaged in legal efforts to protect their...
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April 22, 2026

Beware of digital images

By Trademark Law
Everybody these days has a web site. If your business does not have a website, people will question whether you have a business at all. But what you display on your website could lead to problems if you’re not very careful. This post concerns the use of images on your website, and, while the law is unsettled, it’s as treacherous as a minefield. In fact, the terrain is so hazardous...
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April 22, 2026

Can Weed be Trademarked?

By Trademark Law
You Can’t get a Federally Registered Trademark for Weed With so many states making marijuana legal, cannabis entrepreneurs, like any other businesspersons, may want to protect their good will and brand identity by obtaining the protection of federal trademark registration.  For the moment, alas, they are out of luck.  In order to qualify for federal trademark registration, the trademark must be used on the goods identified in the trademark application...
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April 22, 2026

Trademarks and your Company’s Image

By Trademark Law
More than just a trademark- A reflection of your Company Selecting a trademark is often difficult. Your trademark needs to convey the appropriate image for your company and what you are selling.  It should have a positive connotation that makes consumers feel good. It must not have any undiagnosed negative connotations, such as an unfavorable meaning in a foreign language understood by the target consumers. Ideally it should not be...
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April 22, 2026

Necessity is the Mother of Invention

By Trademark Law
Entrepreneurs see a need in society and develop a solution to fulfil that need. The rewards can be great, both to the society and the entrepreneur. But in order for those rewards to be realized the people who can benefit from the entrepreneur’s innovation need to be made aware of it. Once they are aware of it, they need to know how to access it, whether it is a product...
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February 28, 2023

USPTO Trademark Filing Fees are Going Up

By Trademark Law
On January 2, 2021, the fees for various types of trademark (also referred to as TM) filings are being increased by the United States Patent and Trademark Office.  Notably, the TEAS standard filing fee is increasing from $275 to $350, and the TEAS PLUS fee is increasing from $225 to $250. Other fees, such as the fee for the Declaration of Continued Use, are increasing as well. In the grand...
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December 11, 2020