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FAMOUS, Fanciful & Arbitrary Trademarks

By DIY Trademark
Famous trademarks enjoy a broad scope of legal protection because they are more likely to be associated and remembered in the public's mind, also known as brand awareness. Start-ups and entrepreneurs do not have same level of legal protection as giants with famous brands. But it’s not all smooth sailing for those famous brands either. World-famous brands like Nike, for example, are constantly engaged in legal efforts to protect their brand. The more renowned a company is the more likely that someone out there will try and capitalize (free-ride) off of it. Famous brands often need to file lawsuits against people piggy-backing on their trademark. The reason being is that if others can successfully capitalize on the famous brand without legal ramification, they could greatly harm the business by destroying the value of the good will that has been developed...
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Beware of digital images

By Hiring A Trademark Attorney
Everybody these days has a web site. If your business does not have a website, people will question whether you have a business at all. But what you display on your website could lead to problems if you’re not very careful. This post concerns the use of images on your website, and, while the law is unsettled, it’s as treacherous as a minefield. In fact, the terrain is so hazardous that you may even be liable for merely embedding a tweet on your web site. Information for Trademark Clients We advise clients regarding how to use their trademarks on their web site so as to comport with trademark law.  The issues discussed below fall under the rubric of copyright law. But these copyright issues affect trademark owners, because websites will often include both trademarks and copyrighted material, or at least...
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Can Weed be Trademarked?

By Hiring A Trademark Attorney
You Can’t get a Federally Registered Trademark for Weed With so many states making marijuana legal, cannabis entrepreneurs, like any other businesspersons, may want to protect their good will and brand identity by obtaining the protection of federal trademark registration.  For the moment, alas, they are out of luck.  In order to qualify for federal trademark registration, the trademark must be used on the goods identified in the trademark application in interstate commerce. The Trademark Act’s requirement of ‘use in commerce,’ means a ‘lawful use in commerce.  In re Pepcom Indus., Inc., 192 USPQ 400, 401 (TTAB 1976); TMEP §907. Weed May Be Legal In Your State Although pot, Mary Jane, marijuana, or whatever moniker you prefer, may be legal under the laws of various states, it is still absolutely illegal under federal law pursuant to the Controlled Substances Act...
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Trademarks and your Company’s Image

By Hiring A Trademark Attorney
More than just a trademark- A reflection of your Company Selecting a trademark is often difficult. Your trademark needs to convey the appropriate image for your company and what you are selling.  It should have a positive connotation that makes consumers feel good. It must not have any undiagnosed negative connotations, such as an unfavorable meaning in a foreign language understood by the target consumers. Ideally it should not be descriptive of your company or your products or services. Finally, it needs to be available – that is, not confusingly similar to another party’s trademark for related goods or services. So, in a nutshell, you need to put some serious thought and time into the selection of your trademark. Suppose you are in the business of selling snack foods, your target consumer demographic is young urban dwellers, and your new...
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Trademark Lawsuits:

By Hiring A Trademark Attorney
How they are handled and what happens if you don’t fight for your trademark? Nobody wants to get involved in litigation. It is expensive, stressful, time consuming and the outcome is always uncertain. Nonetheless, litigation is one of the risks that comes with trademark use. If you use a trademark that is confusingly similar to another party’s prior existing trademark, they might sue you for trademark infringement. Additionally, if another party adopts and begins using a trademark that is confusingly similar to your trademark, you may be forced to litigate against them in order to safeguard your rights. A trademark is a form of property, and like any other form of property there are costs involved in the upkeep of the property. For trademarks, these costs include monitoring and enforcement. Monitoring is the ongoing surveillance of the market and trademark...
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Necessity is the Mother of Invention

By Trademark & Registration Services
Entrepreneurs see a need in society and develop a solution to fulfil that need. The rewards can be great, both to the society and the entrepreneur. But in order for those rewards to be realized the people who can benefit from the entrepreneur’s innovation need to be made aware of it. Once they are aware of it, they need to know how to access it, whether it is a product or a service. Before they can access it, they need to remember it, especially what it is called. This is one of the most important functions of a trademark: as a way for the consumers of your product or service to store the information they will need to purchase your offering and to continue to repeatedly purchase your offerings in the future. Your trademark (also referred to below as TM)...
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USPTO Trademark Filing Fees are Going Up

By Trademark & Registration Services
On January 2, 2021, the fees for various types of trademark (also referred to as TM) filings are being increased by the United States Patent and Trademark Office.  Notably, the TEAS standard filing fee is increasing from $275 to $350, and the TEAS PLUS fee is increasing from $225 to $250. Other fees, such as the fee for the Declaration of Continued Use, are increasing as well. In the grand scheme of things, this should not be a big concern to applicants.  A trademark is a valuable piece of intellectual property, that if properly maintained can increase in value as time goes by. The small additional expenses necessitated by these increased USPTO filing fees are not something that any serious entrepreneur or established business owner would consider an impediment to federal registration of their trademarks. In the United States, we...
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So, you got a Cease Desist Letter . . .

By Protecting Your Trademark
What should you do if you receive one of those jarring letters asserting you are infringing someone else’s trademark and you better stop now or else? First of all, don’t ignore the letter and second of all, don’t panic. Very often these matters can be resolved amicably without things getting terribly ugly. The important thing is to make a considered response. Don’t read the letter, get upset and immediately dash off an email or pick up the phone and call the party who sent the letter. You need to consider your options with a cool head. There are various types of cease desist letters you may potentially receive. The letter may make a strong case that your use of your trademark infringes the rights of the party sending you the letter, backed up with citations to law and facts that...
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New York On Pause

By Protecting Your Trademark
I have never been prouder to be a New Yorker. I was born in New York City, grew up in NYC and feel a powerful connection to the city and the entire state. When I applied to law school, I limited my applications to those institutions in the Metro New York area, because I knew I wanted to stay and practice law here. I also went to college in New York City. I just happen to know that this area is my place in the universe. It’s where I belong. Any why not? Where else in the world is there the openness to new ideas and different peoples, the legendary entrepreneurial energy, the if-you-can-make-it-there-you-can-make-it-anywhere spirit and up-all-night attitude that puts New York in a league of its own? It’s without a doubt a very special place and I feel so...
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You Can Still See Your Lawyer

By Trademark & Registration Services
With the move to digital meetings and virtually every aspect of life online, we are pleased to let our clients know they can still consult with us face to face. If you have questions about your U.S. trademark or a new trademark you are considering using or applying to register in the United States, you can talk to us. You can have a tele-consult by telephone or video conference. And it doesn’t matter whether you are in New York or Texas, Singapore or Sydney, London or Hong Kong or anywhere in between. As long as you have a phone or an internet connection, we’re here to consult with you about your U.S. trademark questions, United States Patent and Trademark applications and trademark registrations. When it comes to searching and applying to register trademarks with the USPTO, we can help you...
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