Protecting Your Trademark Archives

Notable Trademark Disputes

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Owning a business comes with many responsibilities that can seem a bit overwhelming at times. One of the biggest responsibilities you do not want to shy away from is making sure your business is properly trademarked. Imagine if a competitor had a similar name and/or logo that confused consumers looking at the both of you. You could end up losing business because of it. If your business name and/or logo…

January 23, 2025

Thomas M. Wilentz – News12 Interview

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Tom helps out the crew at News12 by explaining some basics of trademark law for their story about a cease-desist letter that was sent to a local cookie business by the owner of the registered Got Milk trademark. The News12 editing crew left most of Tom's wise words on the cutting room floor, but if you want to learn about your trademark rights you can just give a call! Click...

June 2, 2023

Trademark Scams

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Trademark scams- Be careful! Once you have filed an application to register your trademark (TM) with the USPTO, you might start to receive some unusual letters and emails. Unfortunately, the world being what it is, having your information on the USPTO website as a Trademark applicant (or owner of a registered TM) may lead to many opportunities to be scammed coming your way. Here are the big three, in my...

June 28, 2022

So, you got a Cease Desist Letter . . .

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

What should you do if you receive one of those jarring letters asserting you are infringing someone else’s trademark and you better stop now or else? First of all, don’t ignore the letter and second of all, don’t panic. Very often these matters can be resolved amicably without things getting terribly ugly. The important thing is to make a considered response. Don’t read the letter, get upset and immediately dash...

September 10, 2020

New York On Pause

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

I have never been prouder to be a New Yorker. I was born in New York City, grew up in NYC and feel a powerful connection to the city and the entire state. When I applied to law school, I limited my applications to those institutions in the Metro New York area, because I knew I wanted to stay and practice law here. I also went to college in New...

May 22, 2020

Trademark Licensing

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Before Entering Into A Licensing AgreementTrademark LicensingProtect Your Trademark Rights Interested In Licensing your Trademark? Call (914) 723-0394 Protect Your Trademark RightsReview Your Licensing Agreement Protect your trademark rights by having us review your licensing agreement and proceed with confidence! If you find yourself in the position to license your trademark, there are certain considerations you need to bear in mind. From a business standpoint you need to be able...

April 17, 2025

After Your Trademark Is Registered

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Now that your trademark is registered, you’ll need to safeguard your valuable asset. There are a few things you should do: Subscribe To Trademark Monitoring & Docketing Service The most popular trademark monitoring subscription is the pending application watch, which designed to notify you when another party is trying to register a trademark that may be too similar to yours. This subscription also includes a docketing service to alert you...

May 10, 2021

How To Protect Your Trademark

By Thomas Wilentz, Trademark LawyerProtecting Your Trademark

Keep Your Trademark SafeHow To Protect Your Trademark Trademark Watching Options Ready To Protect Your Trademark? Call (914) 723-0394 Protect Your Trademark Select & Adopt A Strong, Inherently Registrable Trademark In today’s interconnected world, just registering your trademark with the USPTO may not be enough to ensure protection of your brand. You should consider taking additional steps to ensure your brand’s protection and prevent it from being hijacked by other...

April 23, 2019