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How To Trademark Your App

By Hiring A Trademark Attorney
Developed A New App & Need To Get It Trademarked? Each app is like a business. And businesses need trademarks. As an app developer you need to safeguard the rights in your application's name.  Like any new trademark, it needs to be cleared prior to use. Take the right steps to protect your new app’s name. Clear it with a comprehensive trademark search; and (depending on the search results) Apply for federal registration with the USPTO When It Comes To Selecting A Trademark For Your New App, Remember The Following... Naming Your App Make sure with the countless apps out there that you come up with a unique name for your brand. This means coming up with a name that is not similar to anything currently on the market. And the name should not be descriptive of the app. For...
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The Trouble With DIY Trademarks

By DIY Trademark
Considering A DIY Trademark application? You May Want To Reconsider. You have a toothache. Do you pull the tooth yourself and save the couple of hundred bucks a dentist might charge?  Hopefully not. Hopefully you see a dentist. Your dog is sick. Do you, to save a few bucks, go online and take a quick dog care course and then treat poor Fido yourself? Hopefully not. Hopefully, for Fido’s sake, you bring him to the vet. You need a logo for your company. Do you take a quick graphic design course online then create something yourself? Hopefully not. Hopefully you hire a graphic designer. Which brings me to the point. You want to establish a trademark for your business.  Do you spend about an hour reading about trademarks online, then go the USPTO and apply to register your dream trademark?...
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Benefits of Hiring a Trademark Attorney

By Hiring A Trademark Attorney
Benefit #1 Get advice about your specific situation to help you avoid costly mistakes We can help you avoid costly mistakes in the selection and use of your trademark or service mark. It’s our job to advise you of the risks associated with trademark use, and through review and evaluation of appropriate trademark searches, assist you to adopt a mark that will not be subject to competing claims. Benefit #2 Save your time and your money The basic reason is that it makes good business sense, because in the long run, hiring a good trademark attorney will most likely save you money. Benefit #3 Receive your advice and attorney consultation before you introduce your new product or service Ideally, you should engage the services of an experienced trademark attorney whenever your company is considering launching a new product or service....
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