After Your Trademark Is Registered

By Protecting Your Trademark
Now that your trademark is registered, you’ll need to safeguard your valuable asset.  There are a few things you should do: Subscribe To Trademark Monitoring & Docketing Service The most popular trademark monitoring subscription is the pending application watch, which designed to notify you when another party is trying to register a trademark that may be too similar to yours. This subscription also includes a docketing service to alert you of upcoming filing deadlines so that you do not lose your trademark registration because of failure to make a mandatory post-registration filing. Some trademark owners may need more extensive monitoring, for example, common law trademark watching. Our trademark monitoring subscriptions can be tailored to your needs. Usage Review To maintain your trademark rights and maximize the value of your trademark you need to use your trademark correctly. We can help...
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Trademarks Demystified

By Trademark Questions
Trademarks are apparently a mysterious thing. Sometimes clients don’t know what exactly they want.  So, they call me to try to clarify things. They say they want to “trademark” a name. Or, they say they want to copyright or patent a name.  That’s when I must politely explain that one cannot copyright or patent a name, and indeed, you cannot even “trademark” a name.  You can, however, register a trademark. This leads to another issue: many people, while very knowledgeable about their own business, have no idea about trademark law or trademark rights.  In case you are one of these souls, I have prepared the following for your reading pleasure: Everything You Wanted To Know About Trademarks But Were Afraid To Ask What is a trademark, anyway? Trademarks are a form of intellectual property, but they are NOT interchangeable with...
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Beware of ‘Simple Trademark Registration’

By Hiring A Trademark Attorney
A word about Trademark Registration that bears repeating... No one can guarantee your trademark will be registered. Only the USPTO can register trademarks. When You Hear "Simple Trademark Registration" Beware. We are a law firm. We practice before the United States Patent and Trademark Office, and will work assiduously to persuade the USPTO to register your trademark. We will conduct the comprehensive search, evaluate the results and advise you with a written attorney opinion letter, including consultation over the telephone if you need it, then draft your TM application calling on our many years of experience practicing trademark law, and follow up with the USPTO regarding any questions that arise during the examination of the application. It is important to remember that Thomas M. Wilentz, Attorney at Law, PLLC does not register trademarks.  Only the United States Patent and Trademark...
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How To Trademark Your App

By Hiring A Trademark Attorney
Developed A New App & Need To Get It Trademarked? Each app is like a business. And businesses need trademarks. As an app developer you need to safeguard the rights in your application's name.  Like any new trademark, it needs to be cleared prior to use. Take the right steps to protect your new app’s name. Clear it with a comprehensive trademark search; and (depending on the search results) Apply for federal registration with the USPTO When It Comes To Selecting A Trademark For Your New App, Remember The Following... Naming Your App Make sure with the countless apps out there that you come up with a unique name for your brand. This means coming up with a name that is not similar to anything currently on the market. And the name should not be descriptive of the app. For...
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The Trouble With DIY Trademarks

By DIY Trademark
Considering A DIY Trademark application? You May Want To Reconsider. You have a toothache. Do you pull the tooth yourself and save the couple of hundred bucks a dentist might charge?  Hopefully not. Hopefully you see a dentist. Your dog is sick. Do you, to save a few bucks, go online and take a quick dog care course and then treat poor Fido yourself? Hopefully not. Hopefully, for Fido’s sake, you bring him to the vet. You need a logo for your company. Do you take a quick graphic design course online then create something yourself? Hopefully not. Hopefully you hire a graphic designer. Which brings me to the point. You want to establish a trademark for your business.  Do you spend about an hour reading about trademarks online, then go the USPTO and apply to register your dream trademark?...
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Benefits of Hiring a Trademark Attorney

By Hiring A Trademark Attorney
Benefit #1 Get advice about your specific situation to help you avoid costly mistakes We can help you avoid costly mistakes in the selection and use of your trademark or service mark. It’s our job to advise you of the risks associated with trademark use, and through review and evaluation of appropriate trademark searches, assist you to adopt a mark that will not be subject to competing claims. Benefit #2 Save your time and your money The basic reason is that it makes good business sense, because in the long run, hiring a good trademark attorney will most likely save you money. Benefit #3 Receive your advice and attorney consultation before you introduce your new product or service Ideally, you should engage the services of an experienced trademark attorney whenever your company is considering launching a new product or service....
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