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Trademark Watch & Monitoring

So, you got a Cease Desist Letter . . .

By Protecting Your Trademark
What should you do if you receive one of those jarring letters asserting you are infringing someone else’s trademark and you better stop now or else? First of all, don’t ignore the letter and second of all, don’t panic. Very often these matters can be resolved amicably without things getting terribly ugly. The important thing is to make a considered response. Don’t read the letter, get upset and immediately dash off an email or pick up the phone and call the party who sent the letter. You need to consider your options with a cool head. There are various types of cease desist letters you may potentially receive. The letter may make a strong case that your use of your trademark infringes the rights of the party sending you the letter, backed up with citations to law and facts that...
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New York On Pause

By Protecting Your Trademark
I have never been prouder to be a New Yorker. I was born in New York City, grew up in NYC and feel a powerful connection to the city and the entire state. When I applied to law school, I limited my applications to those institutions in the Metro New York area, because I knew I wanted to stay and practice law here. I also went to college in New York City. I just happen to know that this area is my place in the universe. It’s where I belong. Any why not? Where else in the world is there the openness to new ideas and different peoples, the legendary entrepreneurial energy, the if-you-can-make-it-there-you-can-make-it-anywhere spirit and up-all-night attitude that puts New York in a league of its own? It’s without a doubt a very special place and I feel so...
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Why Register A Trademark

By Trademark & Registration Services
Trademark RegistrationWhy Register A TrademarkConfers Many Legal Benefits Ready To Register Your Trademark? Call (914) 723-0394 What Is A Trademark A trademark is any symbol, phrase or word that you use to identify the source of your goods or services. Coca-Cola is a famous trademark for a cola flavored beverage. Pepsi-Cola is another famous trademark for a different cola flavored beverage. Tiffany is a famous trademark for a retailer of luxury jewelry. APPLE and IBM are trademarks for computers. Trademarks allow companies to form a reputation for quality by consistently providing excellent products or services under the trademark. Once consumers have become accustomed to receiving excellent quality goods or services under the trademark, it is said that the trademark has acquired “good will,” which can make the trademark very valuable. By providing a consistent level of quality in the goods...
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After Your Trademark Is Registered

By Protecting Your Trademark
Now that your trademark is registered, you’ll need to safeguard your valuable asset.  There are a few things you should do: Subscribe To Trademark Monitoring & Docketing Service The most popular trademark monitoring subscription is the pending application watch, which designed to notify you when another party is trying to register a trademark that may be too similar to yours. This subscription also includes a docketing service to alert you of upcoming filing deadlines so that you do not lose your trademark registration because of failure to make a mandatory post-registration filing. Some trademark owners may need more extensive monitoring, for example, common law trademark watching. Our trademark monitoring subscriptions can be tailored to your needs. Usage Review To maintain your trademark rights and maximize the value of your trademark you need to use your trademark correctly. We can help...
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Trademark Attorney vs. Trademark Agent

By Hiring A Trademark Attorney
Know the DifferenceTrademark Attorney vs. Trademark Agent You will receive full service legal advice, not just an agent that takes your information, takes your money, fills out a government form and files your trademark application. Don't Settle For A Trademark Agent – Get The Expertise You Deserve Call (914) 723-0394 Ask Yourself What are you looking for? Legal advice to get you headed down the right path, or just a “service” that takes your information, takes your money, fills out a government form and files your trademark application? Caution Avoid This Common Costly Mistake For many smaller and medium-sized businesses, the thought of hiring a trademark attorney might at first seem expensive. You might even consider hiring a trademark “agent” in lieu of working with a trademark attorney.  Don’t do it! Non-Attorneys Are Not Allowed To Give You Legal Advice...
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How To Protect Your Trademark

By Protecting Your Trademark
Keep Your Trademark SafeHow To Protect Your Trademark Trademark Watching Options Ready To Protect Your Trademark? Call (914) 723-0394 Protect Your Trademark Select & Adopt A Strong, Inherently Registrable Trademark In today’s interconnected world, just registering your trademark with the USPTO may not be enough to ensure protection of your brand.  You should consider taking additional steps to ensure your brand’s protection and prevent it from being hijacked by other parties. The first step is to select and adopt a strong, inherently registrable trademark. This means a mark that is not merely descriptive of your goods or services. You should select, clear, adopt and register a mark that is suggestive, arbitrary or fanciful. The Uniqueness Of Your Mark Matters Your mark should not only represent your goods or services but also should be  suggestive, arbitrary or fanciful. Apply For Trademark...
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Trademark Watch & Additional Services

By Trademark & Registration Services
Protect Your TrademarkTrademark Monitoring ServicesFrom Trademark Infringement Trademark Watching Options Additional Trademark Services Trademark Watch Packages Tailored To Fit Your Precise Needs Call (914) 723-0394 Trademark Watching Protect Your Trademark From Potential InfringementKnowledgeable Trademark Owners Opt For Trademark Watching Services Trademark watching services are designed to promptly notify you of potential infringement of your trademark symbol. Depending on the type of trademark watch selected, you can be notified of potentially infringing common law marks, newly filed USPTO trademark applications or trademark applications that have been newly published for opposition in the USPTO Official Gazette. Your mark can also be watched on the internet. It’s important to understand that policing your trademark is your responsibility. That’s why knowledgeable trademark owners opt for trademark watching services. Interested In Learning More? Download "Next Steps In Trademark Protection" Did You Know? Establishing a trademark...
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